Spend & Earnings

Track your ad spend and earnings across all connected platforms. This page explains how to interpret spend and revenue data, view trends, and optimize your campaigns for better ROI.

Understanding Spend

• Ad spend is tracked from the connected ad networks (Google Ads).
• Monitor daily, weekly, and monthly spend trends.
• Set budgets and receive alerts for overspending.

Tracking Earnings

• Earnings include revenue from in-app purchases, ads, and subscriptions.
• Compare earnings by app, platform, or campaign.
• Analyze net profit and return on ad spend (ROAS).

Tips for Optimization

• Focus spend on high-performing campaigns.
• Pause underperforming ads to maximize ROI.
• Use analytics to identify new growth opportunities.