Campaign Analytics
Dive deep into your campaign performance with detailed analytics. This page explains how to track key metrics, compare campaigns, and use insights to optimize your marketing spend.
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Key Metrics
- Impressions, clicks, and conversions
- Cost per install (CPI) and return on ad spend (ROAS)
- Lifetime value (LTV) by campaign
Comparing Campaigns
- Benchmark performance across campaigns
- Identify top and underperforming campaigns
- Allocate budget for maximum impact