Bidding Strategy
Learn how to optimize your ad bids for maximum ROI. This guide explains automated and manual bidding, recommended strategies for different campaign goals, and how to use AppRevBooster's AI-powered recommendations.
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Types of Bidding
- Automated bidding (AI recommendations)
- Manual bidding for advanced control
- Target CPA, ROAS, and CPI strategies
Best Practices
- Start with automated bidding for new campaigns
- Monitor performance and adjust bids regularly
- Use bid caps to control costs