Revenue Dashboard

The Revenue Dashboard is your central hub for monitoring your app's financial performance. It provides a comprehensive overview of key metrics and trends to help you make informed decisions.

Key Metrics Overview

The dashboard displays four primary metrics at the top:

Revenue

• Total earnings from all connected revenue sources
• Percentage change compared to the previous period (e.g., $24,521, +12.5%)
• Breakdown by source - in-app purchases, ads, subscriptions
• Currency conversion - view in your preferred currency

Ads Spend

• Total advertising expenses across all campaigns (e.g., $8,214, -2.1%)
• Spend by platform - Google Ads, Facebook, Apple Search Ads
• Budget utilization - how much of your budget has been used
• Cost trends - daily, weekly, and monthly spending patterns

ROAS (Return on Ad Spend)

• Revenue-to-spend ratio (e.g., 2.98x, +5.3%)
• Profitability indicator - values above 1.0x indicate profit
• Campaign comparison - identify your most profitable campaigns
• Trend analysis - track ROAS improvements over time

Revenue Trend

• Visual timeline of revenue and spend over time
• Interactive charts - hover for detailed daily data
• Customizable periods - view data for 7, 30, 90 days, or custom ranges
• Comparative analysis - overlay different time periods

Dashboard Customization

Personalize your dashboard to focus on what matters most:

• Widget arrangement - drag and drop to reorder sections
• Metric selection - choose which KPIs to display prominently
• Time zone settings - view data in your local time zone
• Currency preferences - display values in your preferred currency
• Refresh frequency - set how often data updates automatically

Quick Actions

Access common tasks directly from the dashboard:

• Create new campaigns - launch boost campaigns quickly
• Sync data sources - manually refresh data from ad networks
• Export reports - download data in various formats
• Set up alerts - configure notifications for important changes

Mobile Dashboard

Access your dashboard on mobile devices:

• Responsive design - optimized for phones and tablets
• Touch-friendly interface - easy navigation on mobile
• Offline viewing - cached data available without internet
• Push notifications - receive alerts on your mobile device